The use of language. The assumption that the reader is educated on the subject like the writer was. For example, I personally did not understand what meme was until I had read after meme was used to describe something, taking a whole page of the article until after meme was used.
I may be able to top that. Someone wrote an article about me some years ago. The article was half a page, three columns wide. Despite the article being specifically about me - not something I had a hand in, not my take on something, just ME - I wasn't introduced until halfway through the second column. However, in the first column and a half, you'd find out that the author likes to Google things, and really thought that Peter Griffin saying "Testicles - that is all" on Family Guy was the funniest thing ever. ...oh, yeah, the gargoyle. Lex
