For those of you that don't live in places where it snows, you're not likely to see a promotion like this one that runs in Canada - and you'd NEVER win like thousands of people did in Quebec! http://ca.news.yahoo.com/s/capress/itravel_for_free_contest
I just find it weird there was a way that it was financially feasible to do it. Totally neat, though, and obviously it's getting them a lot of press.