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"Man Up! Wear Dockers." A New Ad Campaign

Discussion in 'Current Events, World News, & LGBT News' started by Greggers, Dec 10, 2009.

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  1. Greggers

    Greggers
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    (sorry ive been posting so many threads! I just found a lot i wanted to talk about recently...)

    Recently, Dockers created a campaign centered around "Wear the Pants". Innocent enough statement at first glance. The contraversy here comes in the following fine print in the picture:

    [​IMG]

    Alot of people are finding it sexist and/or homophobic.

    Personally? I just think its a stupid ad and i dont think many guys are going to rush out to buy Dockers after reading this :stuck_out_tongue_closed_eyes:

    Also, as some who is Genderqueer, i find it very hateful to people who do not fit society's gender binary. You dont have to paraphrase it much to get the line "Androgyny is whats wrong with society so wear our pants"
     
    #1 Greggers, Dec 10, 2009
    Last edited: Dec 10, 2009
  2. x2x2x2x2y2

    x2x2x2x2y2
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    i find it stupid yet hilarious. seriously, who would buy pants cause of this ad??
     
    #2 x2x2x2x2y2, Dec 10, 2009
  3. Pseudojim

    Pseudojim
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    stupid ad. don't like it.
     
    #3 Pseudojim, Dec 10, 2009
  4. Jiggles

    Jiggles Guest

    Its so stupid, its funny. lol
     
    #4 Jiggles, Dec 11, 2009
  5. Camman3

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    Surprised that, with all the modern techniques and special effects, they couldn't make a less... well there must be thousands of other ideas to sell pants than this crap.

    What a sh*t advert. I'm convinced I don't want to buy from them, now.
     
    #5 Camman3, Dec 11, 2009
  6. Just Adam

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    two things....i now fancy a foamy latte low fat and i also want a manly man all of a sudden lol..

    stupid add will soooo backfire lol.
     
    #6 Just Adam, Dec 11, 2009
  7. Aoifeee

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    Pfffffffffff...real men don't have time for reading advertisements, they're too busy chasing their dinner
     
    #7 Aoifeee, Dec 11, 2009
  8. adam88

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    Meh. I like androgyny, and I don't mind getting my hands dirty, either. They can take their pants and eat them.
     
    #8 adam88, Dec 11, 2009
  9. BitterEdge

    BitterEdge Guest

    Stupid ad. However, the CEO of Levi's parent company is gay and is a very gay friendly company to work for.

    But I agree: Stupid Ad campaign.
     
    #9 BitterEdge, Dec 11, 2009
  10. Nugget

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    I was thinking this was going to be a thread where the sexism was subtle and debated on but these guys are really letting their insecurities shine.
     
    #10 Nugget, Dec 11, 2009
  11. Emberstone

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    I get all my slacks tailor made *tall and skinny is hard to find in stores, so mine have to be made and fitted to my frame.*

    Honstly, dont most of the guy's here prefer their mean to not wear pants... or underpants... or any variation?
     
    #11 Emberstone, Dec 11, 2009
  12. littledinosaurs

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    lol.
     
    #12 littledinosaurs, Dec 11, 2009
  13. Gin Uh Fur

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    excuse me mr.ad but i wear the pants. ^_^ but really it is kind of rude. old people dont let stargers touch them and ladies dont need some guy to hold open a door.
     
    #13 Gin Uh Fur, Dec 11, 2009
  14. Katherine

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    I think it's kind of hilariously stupid. It almost pokes fun at male stereotypes in of itself. It certainly isn't going to get me or anyone else to run out and buy Dockers, but I don't think it's particularly offensive.
     
    #14 Katherine, Dec 11, 2009
  15. Fiorino

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    This is why I only wear Levi's.

    And what are they saying about Gender roles? This is messed up, seriously Dockers this is UNACCEPTABLE.
     
    #15 Fiorino, Dec 11, 2009
  16. SRSLYMARK

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    Fucking ridiculous. Further perpetuating the belief in American society that masculinity is superior to femininity. Offensive to women and to men who do not fit the macho-man stereotype.

    I hate stuff like this.
     
    #16 SRSLYMARK, Dec 11, 2009
  17. mattypants

    mattypants
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    i think the add goes over too much to be 'funny'

    and now i want a latte :lol:
     
    #17 mattypants, Dec 11, 2009
  18. Synth177

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    Its not really offensive, its just plain stupid.
     
    #18 Synth177, Dec 11, 2009
  19. GhostDog

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    HEY

    HEY GUYS

    GUYS

    I MADE A THING

    This ad inspired me!

    [​IMG]
     
    #19 GhostDog, Dec 11, 2009
  20. mattypants

    mattypants
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    :roflmao:

    this is great
     
    #20 mattypants, Dec 11, 2009
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