Tel Aviv to rebrand itself as gay destination

Dan82 · Jul 23, 2010

http://www.pinknews.co.uk/2010/07/22/tel-aviv-to-rebrand-itself-as-gay-destination/

Tel Aviv's Tourism Association has begun a drive to rebrand the Israeli city as a popular gay destination.

The association launched a six-month initiative this week called Tel Aviv Gay Vibe, which aims to encourage gay people from all over the world to visit the city, although it will primarily target gays and lesbians in France and Germany.

Etti Gargir, chief executive of the tourism association, said the project was designed to welcome gay people to Tel Aviv.

She said: “The gay market, they have money to spend and they love very much the stylised life of Tel Aviv. They like the good life.”

The NIS 340,000 (£57,000) campaign will offer discounted travel and flights, plus free city tours and restaurant vouchers.

Yaniv Weissman, an advisor to Tel Aviv Mayor Ron Huldai and a representative of the gay community in the city, said the drive was more about promoting the city rather than changing it, as it already has a lively gay scene...
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Steve · Jul 23, 2010

only 2 hours away ughhhh

Revan · Jul 23, 2010

Well it's true, it's the only place in the Middle East frankly that's listed on Gay Orbitz lol.

Tel Aviv to rebrand itself as gay destination

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